Job Title: Marketing Coordinator – Subscriber Acquisition

Department(s): Direct-To-Consumer

Reports to: Manager – Member Acquisition

Job Purpose

To plan, coordinate and execute direct marketing acquisition programs in paid channels including direct mail, digital, and alternate media to support the Direct to Consumer group’s financial objectives.

Planning (15%)

• Assists the Manager with the development of bulk and test marketing plans to meet subscriber acquisition program objectives for direct mail, digital, and alternate media programs.  

Execution (70%)

• Coordinates the development of promotional materials to ensure stated objectives and deadlines are met. This includes reviewing creative copy, generating copy approval outlines, monitoring the approval process, and writing production instructions.
• Proofreads all promotional materials at each creative stage to ensure the final product meets the necessary requirements.
• Sets up, maintains, and communicates campaign overview details to internal and external stakeholders to ensure all offers are executed in a timely and accurate manner.
• Generates and processes campaign documents such as promotional details, campaign progress reports, spending reports and purchase orders.
• Monitors live campaigns to validate effectiveness and ensure execution is aligned with expectations.

Operational Effectiveness (5%)

• Reviews processes and operational aspects of all paid Acquisition programs that will contribute to increased efficiency, cost savings and innovation.
• Recommend methods to reduce complexity through innovation or creative process efficiencies.

Reporting (10%)

• Monitors, reports and presents campaign results at applicable stages for all programs.

• Post-secondary diploma/degree in Business/Marketing or related discipline
• 0 to 2 years progressive experience in Marketing (developing and executing Direct Marketing campaigns is an asset)
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint and Outlook)
• Proficiency with project management tools like Trello, Airtable, or Asana is an asset.
• Exceptional organization skills and ability to manage multiple priorities under tight deadlines
• Detail oriented with the ability to coordinate complex campaigns under tight deadlines
• Creative thinking skills to assist with developing innovative marketing plans and problem solving

About HarperCollins Canada and Harlequin

Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher

in the world. Through HarperCollins’s global publishing program, Harlequin titles are published in 17 countries and 16 languages.

Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O’Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe

HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills,

knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance.

We are also committed to ensuring that the accessibility needs of candidates and employees are considered and accommodated during the recruitment process.

We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted.